Published on October 1st, 2016 | by melbournesalamifesta
Beer thanks you Stuart Dew.
The brewery born from a Grand Final.
In 2008, the AFL Grand Final produced not one but two winners; The Hawks and the Mornington Peninsula Brewery. But unlike the former, we can all happily root for the success of the festa’s official beer partner.
Craft beer lovers owe a debt to Hawthorn forward Stuart Dew and his booming left boot. In the third quarter, the Premiership Quarter, of the 2008 decider against the Cats he swung the game in the Hawks favour.
These match-winning heroics were witnessed by Matt Bebe and Malcolm McLean, whose celebrations over a few beers led to deliberations over beer and breweries.“Over a long night of drinking and talking, the focus soon turned to beer and breweries and how great it would be to start one,” says Matt. “We even looked at possible locations, beer types and labels.”
The following day, when most of us would only be concerned about the nearest source of a bacon and egg roll, Matt pushed through a throbbing headache to write up a business plan. Soon enough, Matt and Mal were joined by Creative Director Ron Attenborough, who together decided to build a brewery aligned with the essence of the Mornington Peninsula; guided by the motto, “be true to beer and those who drink it”.
In the same way a pub is nothing without beer, a brewery is nothing without a brewer. But this was never going to turn into a tragic Slim Dusty like-ballad, with the guys enlisting the golden touch of Andrew Gow, whose pedigree included Mountain Goat, Matilda Bay and 5 Islands.
Launched on Grand Final Day in 2010 (the first one, not the replay) to friends and family, the brewery has since gone from strength to strength; with a second site to handle the demand for its signature ales, award-winning Imperial Stouts and seasonal drops.
The last word belongs again to Matt who, like premiership hero Stuart Dew, and the winner of this year’s festa, will have a great story to tell their grandkids when the time comes. “I wanted to do something I was proud of. I wanted to be able to sit my grandchildren on my knee and say I followed my dreams. Life couldn’t be better.”
Mornington Peninsula Brewery is the official beer partner and whistle wetter of this year’s Melbourne Salami Festa.